Ferrari Firsts

For Ferrari, the 2016  “Rolex 24” racing event was filled with a plethora of historic “Firsts”. From the first look at the new Ferrari 488 to the exclusive first-turn hospitality suite, this event presented a huge PR moment for Ferrari. There was a lot to talk about, but we knew we needed a common creative thread to bring the different value props together. Which led us to “Ferrari First”, a fully integrated digital campaign that included emails, social, digital, and interactive experiences.

Through this campaign, not only did we boost ticket sales for the event, we raised awareness for the brand, while also increasing their social presence.